Equip your Team.
Deploy them to the Future.

AI education and team alignment to deliver your future.

Free — 5 Minutes Take the AI Team-Alignment Check Find out your team's level of Able and Willing. Work with Seth Let's Talk →
What's Actually Happening

You know AI plays an important role in your company's future.
But your product teams are treating it like the Wild West.

You are tasked with delivering results with AI — but most of your people fall into one of two categories.

Unable
or
Unwilling

According to Gallup, only 31% of software engineers use AI on a daily basis — and of that, even fewer do it in a cost-saving and safe way.

Unable

70% of software engineers are still only using chat. They don't know about AI automation pipelines, hooks, and skills. They want to move into the future, but there are too many choices.

They need education and focus.

Unwilling

Some of your people resist AI. They chalk it up to a flakey toy — or worse, a threat to their career. You don't want to lose these talented people, but the future is leaving them behind.

They need buy-in and a clear path forward.

The Cost?
  • 30% increase in AI-related costs
  • Security breaches and PII leakage
  • Losing your best people to AI hallucinations or AI fear

You know where you want your team to be. You just don't know how to equip them.

Seth Faerber
Meet Your Guide

Hi, I'm Seth Faerber.
I upskill and align AI-powered tech teams.

For years, I've partnered with business leaders to unify their teams through upskilling and alignment. I know what it takes to diagnose and treat learning gaps and adoption barriers. I've been doing it for a decade.

I've seen talented people fall behind the AI curve, and I've seen others resist AI completely. But I've worked with both groups to increase their skill set and buy-in, so that you have a future-facing team.

Software Engineer M.Ed. Leadership Sales Management Anthropic Certified
How It Works

A clear path from chaos to clarity.

01
Know Where Your Team Stands
Take the free AI Team-Alignment Check to see exactly where your team sits on the adoption curve — and where the gaps are.
Take the Free Check →
02
Get a Clear Adoption Strategy
I map your situation, identify learning-leverage points on your teams, and build them to move into the future.
Let's Talk →
03
Lead with Confidence
Your team moves in one direction. Spend is controlled. AI works for the business — not the other way around.
Results

What alignment produces.

Not theoretical upside — outcomes measured across real teams, real budgets, and real adoption curves.

78%
Growth in team AI automation
85%
Opt-out to adoption conversion
20%
AI cost reduction
100s
Dev hours saved through automation
✓
AI leaders identified and promoted
I loved this program! To be able to learn what AI skills and agents are to writing them myself, to converting a lot of mundane tasks into workflows and partnering with the broader groups in my company was amazing.
Software Engineer
Seth really helped move the needle for me in terms of exposure to AI and thinking about how to apply it in our day-to-day workflows.
Software Engineer
I really appreciate Seth taking the time to sit with each of us and his way of teaching and many times reframing conversations.
Edison Palma — Data Engineering Manager
Services

Choose your starting point.

From a free 5-minute check to embedded coaching — every path leads to the same place: AI that actually works for your organization.

Diagnostic
AI Audit
A fixed-scope diagnostic of where your business stands with AI. Reduce AI spend, identify and grow your key players, discover optimizations.
  • Team sentiment and maturity assessment
  • Workflow and tooling analysis
  • Spend and overlap audit
  • Written strategy roadmap
  • Executive readout session
Starting at
$5,000
1:1 Coaching
Executive Coaching
Ongoing advisory for the leader who needs a clear AI strategy and a thought partner who understands both the technical and organizational sides.
  • Bi-weekly 1:1 sessions
  • Understand how AI fits at your company
  • AI strategy development and refinement
  • Async support between sessions
  • Session notes and running action log
Starting at
$2,000 / mo
Team Engagement
Team Coaching
Structured coaching for engineering and product teams navigating AI implementation. Closing the capability gap and moving the whole team forward together.
  • AI Team-Alignment assessment
  • Cohort coaching sessions
  • Workflow optimization and automation
  • Upskilling roadmap per team
Starting at
$3,000 / mo
Workshops & Intensives
Product Team Sessions
Half-day and full-day sessions for product teams who need to level up fast. Delivered on-site or remote, built around a specific gap.
  • AI Fundamentals for Business
  • Context Management
  • AI Automation 101: SDLC
  • Dealing with Radical Change
  • AI Hallucinations & the People Who Suffer from Them
  • What AI Is Not For
Starting at
$2,500 / session
Work with Seth Let's Talk →
What Success Looks Like

Imagine your team moving in one clear direction.

AI tooling that earns its budget. Workflows that actually accelerated. A team that knows what AI is for — and what it isn't. And a leader who isn't fielding the same questions every week.

Let's Talk

The strategy starts with one conversation.

No pitch deck. No tool recommendations before I understand your situation. Let's look at where your team is and build a clear path forward.

Schedule a Call Start with the Free AI Team Alignment Check Not sure which fits? The audit is the right place to start.